Who is this āyah addressing?

Imām Ibn al-Jawzī (d. 597/1201) summarized the scholars' opinions in his book "Zād al-Masīr" as follows:

1. It is an address to the Quraysh. This is the view of the majority.
2. It is an address to all Muslims, which is congruent with the opinion of those who say "people" refers to Adam or Ibrāhīm.