on Judgement Day is too late

فَلَمْ يَكُ يَنفَعُهُمْ إِيمَـٰنُهُمْ لَمَّا رَأَوْا۟ بَأْسَنَا ۖ سُنَّتَ ٱللَّهِ ٱلَّتِى قَدْ خَلَتْ فِى عِبَادِهِۦ ۖ وَخَسِرَ هُنَالِكَ ٱلْكَـٰفِرُونَ

but believing after seeing Our punishment did not benefit them at all- this has always been God’s way of dealing with His creatures- there and then the disbelievers were lost.